本系列文创包含金属徽章与鼠标垫两款产品，均以主IP形象及其三个衍生形象所代表的价值观为核心。

金属徽章采用插画风格，精心绘制每个形象的标志性动作——主形象代表“超越普通，追求卓越”；衍生形象“迈小家”诠释“拼搏奋进，担当协同”；“迈小水”传递“开放合作，包容创新”；“迈小方”彰显“求真务实，锲而不舍”。每一枚徽章都是价值观的立体化表达，精致小巧，彰显精神内涵。

鼠标垫则将IP形象与成都特色元素深度融合，以插画形式呈现火锅的麻辣鲜香、熊猫的憨态可掬、川剧的变脸绝技，以及标志性的成都建筑地标，同时巧妙融入公司产品符号。在方寸之间，既展现天府之国的独特魅力，也传递品牌的文化温度。

This cultural creative series includes two products—metal pins and a mouse pad—both centered around the values embodied by the main IP character and its three figures.

The metal pins feature illustrations capturing the signature poses of each character: the main character symbolizes “going beyond the ordinary, striving for excellence”; the character “Mai Xiaojia” represents “perseverance, collaboration, and a sense of responsibility”; “Mai Xiaoshui” conveys “openness, cooperation, inclusiveness, and innovation”; and “Mai Xiaofang” embodies “truth-seeking, practicality, and unwavering determination.” Each pin serves as a tangible expression of these values—delicate yet meaningful.

The mouse pad integrates the IP characters with the distinctive elements of Chengdu. Illustrated in a lively style, it features the spicy allure of hot pot, the charm of giant pandas, the magic of Sichuan opera’s face-changing, and the city’s iconic architectural landmarks, all while subtly incorporating elements of the company’s products. Together, they capture the unique spirit of the “Land of Abundance” and convey the brand’s cultural warmth.

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